Travel Habit · Founded by Amanda Archer
Luxury is about access, not loyalty.
Travel Habit is the members-only hotel platform Amanda Archer founded in Beverly Hills. It is also the clearest picture of how Archer works: listen to the people in the room, find what frustrates them, and build the answer quietly before the world hears about it.
“So many clients told me their elite credit card promised upgrades they rarely actually received. With Travel Habit, our members get upgraded almost every time.”Amanda Archer, Founder and CEO, Travel Habit
The innovation approach
Four moves, from insight to headline.
- 01
Listen to the room
The idea came from Amanda’s clients and the celebrities she travels with. High-flyers with premium cards and hotel status were still missing the upgrades they had been promised. The best insights rarely come from a survey. They come from the people you already look after.
- 02
Remove the friction, keep the luxury
Instead of another loyalty scheme, Travel Habit brings the most powerful hotel and VIP travel networks into one membership, including Virtuoso, Four Seasons Preferred, Rosewood Elite, Hyatt Privé and Marriott STARS. No chasing status. No juggling advisors.
- 03
Test it privately
Travel Habit spent nearly two years testing and refining the program with high-net-worth insiders and celebrities before saying a word in public. By launch, it already worked.
- 04
Launch with the right story
Travel Habit announced in August 2026 from Beverly Hills. Within days the story ran in Euronews, Arabian Business, Yahoo Finance, the Daily Mail and travel titles across the UK, Australia and Asia.
What members get
- Breakfast for two
- Priority room and suite upgrades
- Property credits for dining and spa
- Early check-in and late check-out
- VIP welcome amenities
- No minimum stay, any card
Benefits vary by property and participating program.
“Travel Habit is amazing. It’s very personalized to everything that I want!”Alessandra Ambrosio
What it means for Archer clients
Built like a founder.
Amanda understands founders because she is one. When Archer launches your brand, it brings the same instincts Amanda used for her own: a real insight, a product that delivers, private proof, and a story told to the right outlets at the right moment.