Amanda Archer is one of Australia’s most prominent PR and Marketing Specialists who has organized a litany of widely covered interviews, media events, and promotional appearances for the some of the most talked-about celebrities and brands in the world today. She arranges all these events through her own firm, Archer PR Pty Ltd. In 2013, Ms. Archer arranged the lead interview and cover story with Paris Jackson for
the inaugural edition of The Daily Mail’s Event Magazine. The blockbuster story not only served as the debut edition of Event Magazine but served as Jackson’s first major news interview to a national press outlet detailing her life after the death of her father, Michael Jackson. Accordingly, the interview was a high-profile event, and the event itself garnered press coverage from Us Weekly, E! Online, USA Today, and Huffington Post, among others.
That same year, Ms. Archer arranged an interview between Lindsay Lohan – one of the most infamous actresses from the 2000s – and Piers Morgan – an internationally recognized journalist and television presenter – for the Event Magazine. The interview was particularly noteworthy for giving Lohan a platform to address her often turbulent career as an actor for the first time to an international audience, making it one of interview events of the year for 2013. Again, the interview itself garnered press coverage from several major publications, including The Daily Beast, Hollywood Reporter, CBS, Entertainment Weekly, and Business Insider.
Event Magazine is the celebrity and culture magazine which is included as a part of The Daily Mail’s Sunday edition The Mail on Sunday. The Mail on Sunday is one of the most-read publications in the UK, maintaining a robust circulation of 1.1 million readers.
Ms. Archer continued her collaboration with the Jackson family when she arranged an exclusive interview with Katherine Jackson, mother of Michael Jackson, which aired on national television on the 60 Minutes program on Nine Network. The interview covered the harrowing details of Miss Jackson’s life following the death of Michael, and in turn generated 985,000 viewers en route to becoming Australia’s 7th most-watched program of the day. Moreover, the interview garnered coverage from press outlets such as Daily Mail and ABC. 60 Minutes is Australia’s version of the show of the same name, and is regularly among the highest rated news programs of the week. Nine Network is one of the three main free-to-air commercial networks in Australia and maintains a 27.2% audience share.
Outside of her work for Events Magazine, Ms. Archer has organized a bevy of high-profile stories for major celebrities in Hello! Magazine, OK! Magazine, and additional print outlets. Perhaps most notably, Ms. Archer served as the PR and Marketing Specialists in charge of an extensive editorial spread interviewing Priscilla Presley at her Beverly Hills home for Hello!. And she reprised her work with Katherine Jackson when she arranged an extensive interview that was published by Hello! discussing her life after the death of Michael Jackson. In 2013, Ms. Archer secured the exclusive rights to publish Paris Hilton’s story regarding her relationship to Spanish model River Viiperi in OK! Magazine. Hello! is an iconic British weekly magazine specializing in celebrity news and human-interest stories which maintains a circulation of 187,191. OK! is an Australian weekly specializing in royal and celebrity news which maintains a readership of 166,871. Other stories set up by Ms. Archer include Nicky Hilton for OK!, Paris Jackson for OK!, Crystal Hefner for OK!, and Kevin Federline for OK!, among others.
It is also worth noting that, as a PR and Marketing Specialists, Ms. Archer has organized public events and appearances for celebrities such as Hugh Jackman, Carmen Electra, Prince William, Paris Hilton, Nicky Hilton, and Hugh Sheridan.
